The Secret to Getting People to Give :: Why People Donate
Giving isn’t a business transaction. It’s a human connection. To inspire donors to give, you need to make a meaningful connection by showing them why they matter and how they can make a difference. When you understand why your donors give, you’ll be able to make a more effective appeal.

People like variety! With Digigiv you can offer them multiple ways to support your church or non-profit organization. It is our goal to help you remove the barriers a potential donor might encounter by offering multiple ways to give. DigiGiv is an organization that his committed to helping churches and non-profits save money and increase donations.
Don’t be afraid to reach out to your donors personally and find out why they give. Their stories matter, and sharing them creates inspiration for others to follow their example. That being said, here are some of the top reasons why donors give:

People like variety! With Digigiv you can offer them multiple ways to support your church or non-profit organization. It is our goal to help you remove the barriers a potential donor might encounter by offering multiple ways to give. DigiGiv is an organization that his committed to helping churches and non-profits save money and increase donations.
Don’t be afraid to reach out to your donors personally and find out why they give. Their stories matter, and sharing them creates inspiration for others to follow their example. That being said, here are some of the top reasons why donors give:
- Someone I know asked me to give, and I wanted to help them
- I felt emotionally moved by someone’s story
- I want to feel I’m not powerless in the face of need and can help (this is especially true during disasters)
- I want to feel I’m changing someone’s life
- I feel a sense of closeness to a community or group
- I want to memorialize someone (who is struggling or died of a disease, for example)
- I was raised to give to charity—it’s tradition in my family
- I want to be “hip,” and supporting this charity (i.e., wearing a yellow wrist band) is in style
- It makes me feel connected to other people and builds my social network
- I want to have a good image for myself/my company
- I want to leave a legacy that perpetuates me, my ideals or my cause
- I feel fortunate and want to give something back to others
- I give for religious reasons—my faith teaches me to help others
- I want to be seen as a leader/role model
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